Keizer, Oregon · Established 1948

StrategicPlan

Keizer Fire District

Fiscal Year 2027 – 2032

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Message to the Community

A Promise
To Keizer

“

To our neighbors, residents, and local partners:

I am so proud to share that we’ve officially adopted a new five-year Strategic Plan to guide us through 2032. This plan isn’t just a document; it’s our promise to you. Born from months of conversations, this roadmap ensures we’re ready to meet your needs today while preparing for the future of our growing District.

As we listened to community members, our Board, and our team, five clear themes emerged that shaped this plan: strong fiscal management, dependable service delivery, clear two-way communication, community involvement and education, and investing in the “people” of Keizer Fire—our career staff and volunteers who show up for you every day. These themes keep us grounded in what matters most: protecting life and property, being responsible stewards of public resources, and staying connected to the people we serve.

Emergency services face a fast-changing environment where response requests are increasingly complex and varied. Medical calls now make up nearly 80% of our calls for service, while the cost of advanced life-saving equipment continues to rise. As our community grows and more visitors enjoy our area, the demand for fast, reliable response is higher than ever.

At the center of this plan is our commitment to the people of Keizer and to making sure we have the right team ready when you call. We are continuing our commitment to recruit and retain the dedicated staff and volunteers who are the backbone of our District. By working more closely with our neighboring agencies and breaking our goals into clear objectives and action steps, we’re strengthening the connected safety net our community relies on.

A huge thank you to everyone who sat down with us, shared their ideas, and helped shape this vision. This is a “living” plan—we will keep listening, sharing updates, and adjusting as our community evolves. You’ll continue to see us out in the community—at events, in classrooms, and in conversations—because prevention, education, and two-way communication are key to keeping Keizer safe. We are honored to serve you and look forward to building a safer, healthier, and more resilient community we call home together.

Warm Regards,
Betty Hart
President, Keizer Fire District Board of Directors
Station 350 with Engine 365 and Medic 36

Station 350 — the hub of KFD operations since 1996

1948
Serving Keizer Since
0
Calls for Service in 2025
0+0
Career & Volunteer Staff
0+
Residents Served
Keizer Fire District history
Since 1948
The District

Our Foundation,
Your Safety

Keizer Fire District has been here for our community since 1948, and our commitment hasn’t changed. While we’re best known for answering 911 calls, we’re also focused on the everyday work that helps prevent emergencies in the first place—public safety education, community outreach, and safety inspections that support safer homes, businesses, and neighborhoods.

Today, Keizer Fire District is your full-service fire, rescue, and EMS agency—ready to respond when you need us most. We’re staffed by 52 career employees and 10 volunteer firefighters. The District is governed by a five-member elected Board of Directors and serves over 40,000 residents from one centrally located fire station. In 2025, we responded to 7,097 calls for service—each one a reminder that our neighbors are counting on a fast, reliable, and prepared response.

Our mission is both clear and personal: to protect lives, property, and the environment through quality emergency response and strong community involvement. We fulfill that mission through career and volunteer professionals committed to excellence and dedicated to service in fire prevention, emergency medical services, fire suppression, hazardous materials response, and natural disaster response. Whether responding to an emergency, teaching safety in a classroom, or supporting community events, we are here for our neighbors—ready to serve, connected to the people we protect, and committed to keeping Keizer safe together.

7,097
Calls in 2025
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2025 Call Volume

What We
Respond To

The nature of the call has changed. Today, the overwhelming majority of what KFD answers is medical—not fire. This shift shapes everything from staffing models to equipment investment throughout this plan.

  • Rescue & EMS78%
  • Good Intent Call10%
  • Service Call7%
  • False Alarm2%
  • Fire2%
  • Hazardous Condition1%
Our Identity

What Defines Us

Mission

To protect lives, property, and the environment through effective response and community engagement, delivered by professionals committed to excellence and dedicated to service.

Vision

To be a trusted, efficient, proactive organization that delivers exceptional service, strengthens collaborative partnerships, responsibly manages resources, and adapts to changing community needs.

Value 01
Compassion
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We recognize that those we serve are often experiencing the worst moments of their lives. We respond with empathy, patience, and dignity — every time.

Value 02
Integrity
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We do what we say, and we say what we mean. Whether we are on a call or off duty, our conduct reflects the same standard — no exceptions.

Value 03
Respect
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We treat every person — community member, partner, or fellow firefighter — with the same courtesy and professional regard we expect in return.

Value 04
Accountability
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We own our results. When we commit to something, we follow through. When we fall short, we say so and fix it. Accountability starts at the top.

Committed to Excellence.
Dedicated to Service.
Strategic Goals

Five Goals.
One Direction.

This plan is organized around five interconnected goals—each one rooted in what our community, Board, and team identified as the priorities that matter most for the next five years.

01
Goal 1 of 5

Deliver Effective and Efficient Services to the Community

A
Response Performance and Service Standards
Keizer Fire District will deliver reliable emergency response that meets adopted performance standards, with deployment driven by data and performance reported regularly to the community and Board.
TimelineFY 2027–2032
ResponsibilityOperations Chief / Training Chief
Critical Tasks
  • Evaluate, revise, and adopt response time performance standards aligned with National Fire Protection Association (NFPA) 1710, Marion County Ambulance Service Area (ASA) plan, and KFD’s risk profile
  • Conduct and maintain a current Community Risk Assessment
  • Produce quarterly performance reports covering response times, call types, and unit utilization
  • Evaluate deployment against actual call demand and identify service gaps
  • Develop a long-range plan to achieve four-person engine company staffing
  • Present an annual service delivery report to the Board
Outcome

Adopted performance standards will be in place, deployment will be data-driven, and the Board and community will receive regular, transparent reporting on service delivery outcomes.

B
Workforce Readiness and Regional Collaboration
Keizer Fire District will maintain a highly trained workforce that meets state and national standards and actively pursue regional collaboration opportunities.
TimelineFY 2027–2032
ResponsibilityOperations Chief / Training Chief
Critical Tasks
  • Maintain a training program aligned with KFD’s risk profile and the Oregon Department of Public Safety Standards and Training (DPSST) standards
  • Evaluate training effectiveness through incident performance data
  • Evaluate co-staffing opportunities with neighboring agencies for fire and EMS stations
  • Explore co-staffing of an out-of-area transfer medic or critical care medic unit
Outcome

All personnel will meet certification standards, compensation will be competitive, and at least one regional collaboration opportunity will be evaluated or in place by the end of the plan period.

C
EMS Scope and Deployment Alignment
Keizer Fire District will maintain a clearly defined EMS service model aligned with current community needs and actual call demand.
TimelineFY 2027–2032
ResponsibilityFire Chief / Operations Chief
Critical Tasks
  • Evaluate the effectiveness of the current dual-role ambulance model
  • Evaluate dual-paramedic ambulance staffing effectiveness
  • Assess the need for Critical Care and Community Paramedic roles
  • Evaluate EMS deployment against call demand patterns and peak load periods
  • Assess compatibility with surrounding agency standards for mutual aid
  • Present findings and recommendations to KFD leadership and the Board
Outcome

KFD will have a Board-adopted EMS service model informed by data, with deployment aligned to actual call demand and a documented position on advanced practice paramedic roles.

Reliable. Responsive. Ready.

By the Numbers

In 2025, KFD answered 7,097 calls — nearly 80% medical. The face of emergency response has changed. This plan meets it.

Responsible stewards of public resources—ready when it matters most.

02
Goal 2 of 5

Effectively Manage Fiscal and Capital Resources

A
Multi-Year Fiscal Sustainability
Keizer Fire District will maintain a proactive, multi-year fiscal position through formal forecasting, adopted reserve policies, and a clear plan to address known revenue risks.
TimelineFY 2027–2032
ResponsibilityFire Chief / Director of Finance and HR
Critical Tasks
  • Develop a multi-year financial forecast updated annually
  • Establish Board-adopted reserve fund targets with funding policies
  • Address near-term revenue vulnerabilities:
    • Expiring operating levy (FY 2029) — develop renewal strategy and timeline
    • Potential loss of Ground Emergency Medical Transportation (GEMT), out-of-town transfer funding, and the Keizer/Salem Fire Medic 38 pilot program
  • Develop a funding plan aligned with staffing needs
  • Pursue grants and alternative funding sources annually
Outcome

Keizer Fire District will operate from a multi-year financial forecast with adopted reserve policies, a renewed levy, and a documented plan for known revenue risks.

B
Apparatus and Capital Replacement
Keizer Fire District will maintain a Board-adopted apparatus and equipment replacement program that eliminates deferred replacement as a budget strategy.
TimelineFY 2027–2032
ResponsibilityOperations Chief / Director of Finance and HR
Critical Tasks
  • Develop a 10-year apparatus replacement schedule with end-of-life dates
  • Establish a dedicated capital replacement fund with annual contributions
  • Pursue FEMA Assistance to Firefighters and other grant funding annually
  • Evaluate the need for a bond measure to address the capital purchasing needs
  • Develop a 5-to-10-year equipment replacement schedule covering:
    • Defibrillators, ventilators, SCBAs, and radios
    • Extended life and specialized equipment
Outcome

A Board-adopted capital equipment replacement schedule will be in place, funded annually, with no frontline apparatus beyond its replacement cycle without documented justification.

C
Facilities
Keizer Fire District facilities will be safe and adequate for current and future service delivery, with a long-range plan that includes an additional station site.
TimelineFY 2027–2032
ResponsibilityFire Chief / Operations Chief
Critical Tasks
  • Complete a facility condition assessment for all stations and support buildings
  • Develop a long-range facility master plan incorporating growth and coverage projections
  • Identify, evaluate, and secure property for an additional future station site
  • Establish a preventative maintenance schedule with annual funding
  • Pursue bonds, grants, and partnerships for major facility needs
Outcome

All facilities will be assessed, with deficiencies identified and Board-approved remediation plans developed; a long-range facility master plan will be developed, to include additional station and funding options.

03
Goal 3 of 5

Maintain Close and Effective Communications with the Public and Staff

A
Internal Communication
Keizer Fire District will foster a culture of transparent, reliable internal communication in which updates consistently reach all levels, and all personnel can raise concerns in a safe, supportive environment.
TimelineFY 2027–2032
ResponsibilityFire Chief / Command Staff
Critical Tasks
  • Define a formal communication protocol for distributing information across all shifts and stations
  • Implement quarterly all-staff meetings
  • Establish a consistent schedule for sharing officer meeting minutes with line personnel
  • Create a structured feedback mechanism for personnel to raise concerns and ideas
  • Ensure an environment where personnel feel safe to respectfully, professionally, and constructively speak openly without concern for negative consequences
Outcome

Personnel will report feeling informed about organizational priorities, officer-level information will consistently reach line staff, and a functioning feedback mechanism will be in place to measure the outcome.

B
Board and Community Communication
The Keizer Fire District Board will receive timely, accurate information about District operations, and the community will be proactively informed through consistent multi-platform outreach.
TimelineFY 2027–2032
ResponsibilityFire Chief / Community Engagement Coordinator / Command Staff
Critical Tasks
  • Maintain a standardized monthly Board report covering operations, finances, and plan progress
  • Establish a protocol to brief Board members on significant issues before they become public
  • Develop a community outreach strategy using multiple platforms
  • Define targeted messages and outreach channels, including:
    • Fire prevention and life safety education
    • Emergency vs. non-emergency education
    • Email, newsletters, ambulance bill flyers, community presentations
  • Develop a pool of qualified presenters from District personnel
  • Develop an evaluation tool to assess message effectiveness
Outcome

The Board will be consistently well informed. The community will receive regular, proactive communication about District services, prevention, and issues through multiple platforms.

A Living Plan

Built through months of real conversations with community members, our Board, and our team — and built to keep listening.

Medical calls now make up nearly 80% of our calls for service — we are ready for every one of them.

04
Goal 4 of 5

Develop a Safe Community Through Proactive Community Risk Reduction

A
Inspection Program and Risk Identification
Keizer Fire District will maintain a current, risk-prioritized inspection program that keeps pace with Keizer’s growth, produces measurable improvements in code compliance, and integrates pre-incident planning into company operations.
TimelineFY 2027–2032
ResponsibilityOperations Chief / Training Chief / Deputy Fire Marshal
Critical Tasks
  • Maintain a current occupancy database with risk classifications, driving inspection frequency
  • Set annual inspection completion targets by occupancy category and track progress quarterly
  • Standardize inspection record-keeping for data quality and continuity
  • Integrate pre-incident planning findings into company-level training and drills
  • Implement an engine company inspection program connecting line personnel to the Community Risk Reduction mission
  • Report inspection completion rates and compliance trends to the Board quarterly
Outcome

All high and special-risk occupancies will be inspected annually, compliance will improve year-over-year, and no known target hazard will exist without a current inspection record and pre-plan.

B
Public Education and Community Outreach
Keizer Fire District will deliver targeted prevention programming that reaches the community’s high-risk populations and produces measurable reductions in preventable incidents.
TimelineFY 2027–2032
ResponsibilityOperations Chief / Deputy Fire Marshal / Community Engagement Coordinator
Critical Tasks
  • Use incident data and demographics to identify at-risk populations and design programming accordingly
  • Build formal partnerships with schools, senior facilities, multi-family housing, and social service agencies
  • Develop targeted programs for high-risk populations:
    • Long-term care facilities — most common response type education
    • At-risk residents — fall prevention, first aid, emergency vs. non-emergency
    • Frequent 911 users — intervention and alternative resource connection
  • Explore mobile health and frequent 911 user intervention models with Salem Fire and Salem Health
  • Develop an evaluation tool to measure program reach and effectiveness annually
Outcome

Prevention programs will reach each identified at-risk population annually, an annual prevention report will be produced, and year-over-year data will show measurable improvement in targeted incident categories.

“Prevention, education, and two-way communication are key to keeping Keizer safe.”

Our Greatest Asset

At the center of this plan is a commitment to the people of Keizer Fire — career staff and volunteers who show up for this community every single day.

05
Goal 5 of 5

Develop an Effective Organization Responsive to the Needs of its Members

A
Career Development and Retention
All Keizer Fire District personnel will have access to a structured career development program with clear promotional pathways that enhance personal and professional growth opportunities.
TimelineFY 2027–2032
ResponsibilityFire Chief / Command Staff
Critical Tasks
  • Develop career pathway guides for each rank outlining requirements, expectations, and promotional criteria
  • Establish a leadership development program for company officers and future supervisors
  • Implement an annual individual development planning process for all personnel
  • Ensure promotional processes are documented, consistently applied, and competency-based
  • Benchmark compensation against comparable Oregon agencies and adjust to remain competitive
  • Foster a culture of open communication and top-down accountability
Outcome

Career pathway guides will exist for all ranks, promotional processes will be transparent and consistent, and personnel will report feeling supported in their career goals, with progress reviewed by supervisors as part of the annual review process.

B
Succession Planning and Workload Health
Keizer Fire District will maintain internal candidates prepared and ready for leadership roles at all levels, with documented plans for all vacancy scenarios including chief-level succession, and will actively monitor workload to protect personnel health.
TimelineFY 2027–2032
ResponsibilityFire Chief / Command Staff
Critical Tasks
  • Conduct an annual succession readiness review of key positions and projected vacancies
  • Document plans for all three vacancy scenarios:
    • Planned succession — anticipated retirements and promotions
    • Short-term vacancies — temporary coverage plans
    • Sudden unforeseen departures — including chief-level succession
  • Implement a knowledge transfer process for senior personnel approaching retirement
  • Establish unit utilization standards to identify excessive call burden
  • Collect and monitor workload trend data with decompression measures based on best practices
Outcome

Succession plans will exist for all key leadership positions, and workload will be monitored against established standards.

C
Wellness and Peer Support
Keizer Fire District will maintain a clinically supported wellness program covering physical fitness, mental health, and peer support, accessible to all personnel and evaluated annually.
TimelineFY 2027–2032
ResponsibilityTraining Chief / Safety and Retention Chief
Critical Tasks
  • Fortify the peer support program by embedding trained supporters on each shift, securing clinical support, and ensuring District representation
  • Ensure all personnel have access to confidential mental health and wellness resources
  • Monitor workforce health indicators annually
  • Use exit interview data to evaluate workplace culture
  • Promote and integrate wellness into daily operations
Outcome

All personnel will have access to peer support and mental health resources, workforce health indicators will be tracked and benchmarked against Oregon peers annually, and retention will hold steady or improve.

How This Plan Was Built

Strategic planning serves as a foundational roadmap, outlining the specific goals and objectives identified throughout the planning process. This goes beyond simply setting goals: it means critically assessing existing resources and identifying what additional capabilities are needed to achieve them. To ensure a comprehensive and accurate result, this plan was developed through a collaborative framework involving active participation from key stakeholders — Board members, community members, and District personnel — whose perspectives were gathered across multiple working sessions, then synthesized and evaluated to shape the final plan.

Recognition

Acknowledgements

Board of Directors
  • Betty Hart — President
  • Louis Risewick — Vice President
  • Colleen Busch — Treasurer
  • Kevin Clark — Secretary
  • Corri Johnson — Director
Community Members
  • Jonathan Thompson — Business Owner
  • Jennifer Palanuk — Budget Committee Member
  • Les Zaitz — Keizer Times Publisher
  • Jeremy Turner — Chamber President and Business Owner
KFD Members
  • Fire Chief Ryan Russell
  • Division Chief Brian Butler
  • Battalion Chief Rachel Brozovich
  • Deputy Fire Marshal Anne-Marie Storms
  • Lieutenant Jeff Gallinger
  • Paramedic Madison Mooney
  • Director of Finance and HR Lyn Komp
  • Volunteer Firefighter Darrell Fuller
Facilitated By
Special Districts Association of Oregon
  • Gordon Sletmoe — Senior Consultant
  • George Dunkel — Senior Consultant